hinoki LAB ヒノキラボ
hinoki Lab was established in 1985, pursuing to protect forests. With the efforts of more than 30 years of research on hinoki, we present the beauty of hinoki fragrance and its benefits.
science × evidence
We consider research and development as a heart of our brand. Understanding plants and creating a product that brings well being to life. We also conduct a joint research with Okayama University and third party laboratories to deepen our awareness. We are continuously discovering the beauty and benefits of hinoki and other Japanese plants.
social commitment
Hinoki Lab is aware of the impact of our business on society and the environment. Through our products and activities, we seek for fostering sustainable development and bring positiveness in the community.

Our heart of essential oil production is located in Shinjo Village, where we closely work with the local government and people to make a difference.
